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Brand & Admissions Manager (Johannesburg, South Africa)

Nova Pioneer is looking for a superstar Brand & Admissions Manager to lead a vibrant and talented team to build our brand across South Africa, deliver an exceptional parent experience, and achieve our annual admissions targets. This is an opportunity to create a transformative brand with the future of Africa’s youth at stake.


Imagine a world in which every young person across Africa attends a school that truly sets them up for success in the 21st century. A school that cares about individual students and allows them to explore the world around them. A school that focuses more on developing skills than on memorizing content. At Nova Pioneer, we have done more than just imagine this future, we are bringing it to life. Nova Pioneer is a pan-African, independent network of schools offering high quality, accessible education from pre-primary through secondary school. Nova Pioneer uses a unique, enquiry-based learning approach that encourages students to ask “why” instead of telling them the “what”. It allows them to form their own thinking through exploration, investigation and collaboration. Nova Pioneer currently has 6 schools in South Africa and Kenya with a vision to launch 100 schools and reach tens of thousands of students across the African continent in the next decade. To learn more visit


You will lead vibrant and talented school-based teams and the external relations team to achieve their annual enrolment and admissions targets. You will also advise teams on the best marketing strategies to drive enrollments in the various communities. The role is based in Johannesburg, South Africa.

Your key responsibilities will be:

Admissions Process Strategy

  • Develop and execute a comprehensive admissions strategy across the network of schools
  • Build a thorough understanding of how parents in our target demographic think about school choice and properly segment and customize based on their perceptions, preferences and decision-making criteria
  • Build an admissions pipeline that takes parents through a compelling, structured journey as they get exposed to our schools and make their decision
  • Develop methodologies to meticulously track ROI of our admissions initiatives and activations and make data-driven decisions to positively impact enrollment

Brand-Building & Event Planning

  • ​Design and lead advertising brand-building strategies across traditional and digital channels
  • Ensure consistency and quality of positioning, messaging, and all materials across brand-building activities
  • Drive the planning and execution of Open Days and other key events, and create a consistent, compelling experience of our brand at each event

Team Building & Coaching

  • Lead Brand & Admissions Associates across our schools in South Africa, which you will have the responsibly of coaching and growing as we expand rapidly
  • Closely support each team member in ensuring daily prioritization and execution of tasks


  • You have at least 5+ years experience building and managing important relationships in marketing, communications and/or business development positions.
  • You are a great communicator: You are able to provide a clear and persuasive pitch to anyone and have excellent written and verbal communication skills.
  • You are results driven: You are goal oriented, move fast and take ownership of work.
  • You have strong skills working with data: You know how to structure data in a compelling way, analyze data to pull out key insights and trends, and make data-driven decisions
  • You have strong project management skills: You are able to juggle multiple tasks, provide support to junior level staff and meet deadlines and targets
  • You are entrepreneurial and empathetic. You are able to understand the various Pioneer Academies’ stakeholders and think creatively about how to effectively communicate to them.
  • You have a track record of improving other people’s performance through coaching and build uncommonly strong relationships
  • You have the ability to thrive in a fast‐paced, entrepreneurial environment
  • You are excited about our organizational culture—and in particular, you are fired up to challenge yourself by embracing mutual vulnerability and a firehose of feedback


Does working at Nova Pioneer excite you? If so, then apply now!

To apply, please complete the form on the right hand side of this page. We cannot process applications that are emailed to us.

Please note: Where a copy of your resume is required, copying and pasting from a formatted document e.g. Microsoft Word may not result in the formatting transferring correctly to the final resume. You are encouraged to attach your resume in Microsoft Word® or PDF format to protect formatting.

Applications will be reviewed on an ongoing basis until the right candidate is identified. Only qualified candidates will be invited for interviews. 


Nova Pioneer is a place where our people experience tremendous growth, fast! We invest heavily in the growth of our people because it leads to greater mastery in both us and our students. “Novaneers” work harder and work longer hours than most schools but as a result, the growth they experience is extraordinary. We offer consistent and ongoing personal development and provide clear career pathways that ensure that our people are always achieving their personal and professional best. Nova Pioneer has a highly energetic, entrepreneurial environment where our people get to bring their creative and innovative ideas to life. We look for people who are flexible and who are able to adapt and respond quickly to adversity with a positive, can-do attitude (there are no problems, only solutions!). We welcome challenges and roll with the punches because it makes us, and our students, better. There is no problem too big for us! We work hard but we also have a lot of fun together. We bring infectious energy and enthusiasm to everything we do because joy fuels the hardest work and learning. Read more about our culture principles here.

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